Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World

The nature of competition is changing. Are you prepared?  Classic disruption was industry disruption. Modern disruption is ecosystem disruption. Ecosystem disruptors are not just adding competition to existing markets, they are redefining the foundations of competition as they shift market boundaries. Whether you are attacking new markets, or trying to repel these attacks where you live, you need a new perspective. Success is no longer about simply “winning,” but about making sure that you are winning the right game.

In this keynote, Dr. Ron Adner draws on his new book, Winning the Right Game: How to Disrupt, Defend, and Deliver in a changing world, to present a new way of thinking about strategy in the context of ecosystems. Illustrating breakthrough ideas with compelling cases, he will show participants how to understand the new rules of offense―how to reshape ecosystems and collapse industry boundaries; the new rules of defense―how to stand your ground against ecosystem giants; and what this means for investment, timing, and the leadership mindset required to win in this new environment.

The Wide Lens: What Successful Innovators See that Others Miss

Innovation is a key priority in every company today. But there is a big difference between investing in innovation and delivering success. And this gap has grown much wider over the past decade.  How can great companies do everything right―identify real customer needs, deliver excellent innovations, beat their competitors to market―and still fail?  How can you do better?

In this keynote, Dr. Ron Adner draws on his award winning book, The Wide Lens: What Successful Innovators See that Others Miss, to show you how to win in a world of ecosystems.  In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners―some visible, some hidden―deliver on their promises too. Dr. Adner will share a series of fascinating case studies to bring to life ideas around ecosystem co-innovation, adoption chains, timing, and ecosystem construction that will give participants the language, concepts, and intuitions that will give them a new perspective on their ecosystem and dramatically improve their odds of success of thinking about strategy in the context of ecosystems. Illustrating breakthrough ideas with compelling cases, he will show participants how to understand the new rules of offense―how to reshape ecosystems and collapse industry boundaries; the new rules of defense―how to stand your ground against ecosystem giants; and what this means for investment, timing, and the leadership mindset required to win in this new environment.

Workshops are an opportunity for teams to interact with each other and apply key frameworks to live problems under the guidance of Dr. Adner and his team. We offer half day, full day, and two day workshops that are customized to the needs of your team and your context.

An Ecosystem Sprints is a coached journey for teams within your company into their ecosystem. It enables the creation and refinement of a go-to-market strategy for a new growth initiative. Teams learn concepts around mapping their ecosystem, identifying ecosystem risk and developing strategies and action plans that are critical to ecosystem alignment. Teams have access to SIG’s proprietary mapping software to capture the details of their ecosystem, their strategy and their action plans.

Building a full-fledged ecosystem strategy can be a challenging undertaking. Our unique consulting offers range from due diligence and pressure testing proposals, to developing go-to-market strategies for complex ecosystems, to crafting strategies for driving change in your organization’s own internal ecosystem. We bring decades of experience and unique insight to solving the toughest ecosystem challenges.